Chelsea Won, and You Bought a T-shirt: Characterizing the Interplay Between Twitter and E-Commerce

In proceedings of The 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013. 829-836. (Best Paper Award Winner)
Chelsea Won, and You Bought a T-shirt: Characterizing the Interplay Between Twitter and E-Commerce
Haipeng Zhang, Nish Parikh, Neel Sundaresan
eBay Authors
Abstract

The popularity of social media sites like Twitter and Facebook opens up interesting research opportunities for understanding the interplay of social media and e-commerce. Most research on online behavior, up until recently, has focused mostly on social media behaviors and e-commerce behaviors independently.

In our study we choose a particular global ecommerce platform (eBay) and a particular global social media platform (Twitter). We quantify the characteristics of the two individual trends as well as the correlations between them.

We provide evidences that about 5% of general eBay query streams show strong positive correlations with the corresponding Twitter mention streams, while the percentage jumps to around 25% for trending eBay query streams. Some categories of eBay queries, such as 'Video Games' and 'Sports', are more likely to have strong correlations.

We also discover that eBay trend lags Twitter for correlated pairs and the lag differs across categories. We show evidences that celebrities' popularities on Twitter correlate well with their relevant search and sales on eBay.

The correlations and lags provide predictive insights for future applications that might lead to instant merchandising opportunities for both sellers and e-commerce platforms.

Another publication from the same author: Gyanit Singh

In proceedings of the Workshop on Log-based Personalization (the 4th WSCD workshop) at WSDM 2014

A Large Scale Query Logs Analysis for Assessing Personalization Opportunities in E-commerce Sites

Neel Sundaresan, Zitao Liu

Personalization offers the promise of improving online search and shopping experience. In this work, we perform a large scale analysis on the sample of eBay query logs, which involves 9.24 billion session data spanning 12 months (08/2012-07/2013) and address the following topics

(1) What user information is useful for personalization;

(2) Importance of per-query personalization

(3) Importance of recency in query prediction.

In this paper, we study these problems and provide some preliminary conclusions

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Another publication from the same category: Machine Learning and Data Science

Washinton DC, 27-30 Oct. 2014

Astro: A Predictive Model for Anomaly Detection and Feedback-based Scheduling on Hadoop

Chaitali Gupta, Mayank Bansal, Tzu-Cheng Chuang, Ranjan Sinha, Sami Ben-romdhane

The sheer growth in data volume and Hadoop cluster size make it a significant challenge to diagnose and locate problems in a production-level cluster environment efficiently and within a short period of time. Often times, the distributed monitoring systems are not capable of detecting a problem well in advance when a large-scale Hadoop cluster starts to deteriorate i n performance or becomes unavailable. Thus, inc o m i n g workloads, scheduled between the time when cluster starts to deteriorate and the time when the problem is identified, suffer from longer execution times. As a result, both reliability and throughput of the cluster reduce significantly. In this paper, we address this problem by proposing a system called Astro, which consists of a predictive model and an extension to the Hadoop scheduler. The predictive model in Astro takes into account a rich set of cluster behavioral information that are collected by monitoring processes and model them using machine learning algorithms to predict future behavior of the cluster. The Astro predictive model detects anomalies in the cluster and also identifies a ranked set of metrics that have contributed the most towards the problem. The Astro scheduler uses the prediction outcome and the list of metrics to decide whether it needs to move and reduce workloads from the problematic cluster nodes or to prevent additional workload allocations to them, in order to improve both throughput and reliability of the cluster. The results demonstrate that the Astro scheduler improves usage of cluster compute resources significantly by 64.23% compared to traditional Hadoop. Furthermore, the runtime of the benchmark application reduced by 26.68% during the time of anomaly, thus improving the cluster throughput.

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