When relevance is not Enough: Promoting Visual Attractiveness for Fashion E-commerce

arXiv, June, 2014
When relevance is not Enough: Promoting Visual Attractiveness for Fashion E-commerce
Wei Di, Anurag Bhardwaj, Vignesh Jagadeesh, Robinson Piramuthu, Elizabeth Churchill
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Abstract

Fashion, and especially apparel, is the fastest-growing category in online shopping. As consumers requires sensory experience especially for apparel goods for which their appearance matters most, images play a key role not only in conveying crucial information that is hard to express in text, but also in affecting consumer's attitude and emotion towards the product.

However, research related to e-commerce product image has mostly focused on quality at perceptual level, but not the quality of content, and the way of presenting.This study aims to address the effectiveness of types of image in showcasing fashion apparel in terms of its attractiveness, i.e. the ability to draw consumer's attention, interest, and in return their engagement.

We apply advanced vision technique to quantize attractiveness using three common display types in fashion filed, i.e. human model, mannequin, and flat. We perform two-stage study by starting with large scale behavior data from real online market, then moving to well designed user experiment to further deepen our understandings on consumer's reasoning logic behind the action.

We propose a Fisher noncentral hypergeometric distribution based user choice model to quantitatively evaluate user's preference. Further, we investigate the potentials to leverage visual impact for a better search that caters to user's preference. A visual attractiveness based re-ranking model that incorporates both presentation efficacy and user preference is proposed. We show quantitative improvement by promoting visual attractiveness into search on top of relevance.

Another publication from the same author:

WACV, March, 2016

Fashion Apparel Detection: The Role of Deep Convolutional Neural Network and Pose-dependent Priors

Kota Hara, Vignesh Jagadeesh, Robinson Piramuthu

In this work, we propose and address a new computer vision task, which we call fashion item detection, where the aim is to detect various fashion items a person in the image is wearing or carrying. The types of fashion items we consider in this work include hat, glasses, bag, pants, shoes and so on.

The detection of fashion items can be an important first step of various e-commerce applications for fashion industry. Our method is based on state-of-the-art object detection method which combines object proposal methods with a Deep Convolutional Neural Network.

Since the locations of fashion items are in strong correlation with the locations of body joints positions, we incorporate contextual information from body poses in order to improve the detection performance. Through the experiments, we demonstrate the effectiveness of the proposed method.

Another publication from the same category: Computer Vision

Mathematics in Image Formation and Processing, July 2000

Statistical proximal point methods for image reconstruction

A.O. Hero, S. Crétien and Robinson Piramuthu